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This web site had the following in the web page, "Distinguished Boutiques for Men and Women." Our analyzers saw that the web site stated " Weve been in business for almost twenty-five years providing high quality garments and exceptional customer service here in the North York Location." The Website also said " In 1997, we also opened our second location in downtown Toronto. Youll find the same high quality items and fantastic customer service there, too. To be a success in business, you must be first, you must be daring, and you must be different." The website's header had Jazz Casuals as the most important optimized keyword. It is followed by mens clothing, womens clothing, and clothing boutique which isn't as ranked as highly as Jazz Casuals. The next words jazzcasuals.com uses is mens clothing store. womens clothing store was included and will not be understood by search engines.